Abstract: As a typical youth subculture, the “fandom culture” is popular in today’s society and exerts a subtle influence on the values of contemporary college students, resulting in some college students’ confused outlook on life, distorted moral outlook, wrong consumption outlook and alienation of aesthetic outlook. The reasons for this are the immaturity of college students’ physical and mental development, the hidden penetration driven by the logic of capital, and the catalytic inducement by the propaganda of online social media. In this regard, it is necessary to play the main role of the state in the governance of the “fandom”, strengthen the ideological education and guidance of colleges and universities for college students, and create a clean and positive network cultural ecological environment in order to improve the cultivation of college students’ values.