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红色文创产品设计研究以安徽泾县新四军军部旧址纪念馆为例

Research on Red Cultural and Creative Product Design: A Case Study of the Memorial Hall at the Former Site of the New Fourth Army in Jing County,Anhui

  • 摘要: 安徽泾县作为皖南事变的发生地,具有非常丰富的红色文化资源,开展红色旅游、开发红色文创产品具有重要意义。以安徽泾县新四军军部旧址纪念馆为例,通过研究安徽泾县红色文创产品的开发现状,分析红色文创产业在发展中存在的问题,同时引进现代文创设计理念,进而提出增加产品种类、创新产品形式、打造红色品牌、融入地方风俗特色等建议,以促进安徽泾县红色文化产业又好又快发展。

     

    Abstract: As the birthplace of the Wannan Incident, Jing County in Anhui possesses rich red cultural resources, making the exploration of red tourism and the development of red cultural and creative products highly significant. Using the Memorial Hall at the Former Site of the New Fourth Army in Jing County as a case study, this research investigates the current development status of red cultural and creative products in Anhui's Jing County. It analyzes the challenges faced by the red cultural and creative industry during its evolution and introduces contemporary cultural and creative design concepts. Consequently, the study proposes design recommendations, including diversifying product types, innovating product forms, establishing a red brand, and integrating local cultural characteristics. These suggestions aim to facilitate the robust and rapid development of the red cultural industry in Jing County, Anhui.

     

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