Abstract:
As the birthplace of the Wannan Incident, Jing County in Anhui possesses rich red cultural resources, making the exploration of red tourism and the development of red cultural and creative products highly significant. Using the Memorial Hall at the Former Site of the New Fourth Army in Jing County as a case study, this research investigates the current development status of red cultural and creative products in Anhui's Jing County. It analyzes the challenges faced by the red cultural and creative industry during its evolution and introduces contemporary cultural and creative design concepts. Consequently, the study proposes design recommendations, including diversifying product types, innovating product forms, establishing a red brand, and integrating local cultural characteristics. These suggestions aim to facilitate the robust and rapid development of the red cultural industry in Jing County, Anhui.