Abstract: With the continuous iteration of computer technology, network communication technology and big data technology, knowledge publication and dissemination are digitalized, diversified and socialized, and the work scene of social science popularization has changed, and social science popularization is facing new challenges and opportunities. The article analyzes and researches the subject, object, target and carrier of social science popularization at the present stage from the perspective of new media, proposes to establish the concept of great science popularization, innovate the mode of social science popularization, expand the path of social science popularization work, and give full play to the wisdom empowerment of new media to promote the social science popularization work to the stage of high-quality development.