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网络共同体视域下突发事件网络舆情引导策略研究

Research on Crisis Communication Strategies of Network Public Opinion from the Perspective of Online Communities

  • 摘要: 随着新媒体技术的不断发展,信息由单一主体主导逐渐演化为多元主体自主的共同传播方式,进而从单一语境演变为网络环境下的多元共生复杂舆论环境。在这个过程中,网络共同体对舆情的形成与扩散起着推波助澜的作用。为做好对突发事件所引起的网络舆情引导工作,应加强对网络共同体的有效管控,培育网络共同体媒介素养,建立健全网络共同体运行机制,积极探索网络共同体视域下突发事件网络舆情引导策略,从而形成天朗气清的网络舆情环境。

     

    Abstract: With the continuous development of new media technology, information dissemination has evolved from being dominated by a single subject to being autonomously disseminated by multiple subjects, and then from a single context to a diverse and complex public opinion environment in the online environment. In this process, online communities play a catalytic role in the formation and spread of public opinion. To effectively guide the network public opinion triggered by sudden events, efforts should be made to strengthen the effective control of online communities, cultivate the media literacy of online communities, establish and improve the operation mechanism of online communities, and actively explore crisis communication strategies of network public opinion guided by the perspective of online communities, thereby creating a clear and transparent online public opinion environment.

     

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