Abstract: Consumer Behavior is a discipline about market and business, which is closely related to fairness, morality, social responsibility and other elements of ideology, and the implementation of course ideology is of practical significance. In this paper, starting from the analysis of the characteristics of the consumer behavior course, we analyze the current situation of the course’s Civic-Political teaching, and discuss the measures for the construction of the course’s Civic-Political construction in terms of the course’s teaching standards, teachers’ awareness, students’ cognition, and teaching evaluation.