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任敏, 于洺珠, 陈旭娟, 储佳倩. 文化符号转译视角下安庆地域红色文创产品设计研究[J]. 安徽工业大学学报社会科学版, 2024, 41(2): 37-42. DOI: 10.3969/j.issn.1671-9247.2024.02.009
引用本文: 任敏, 于洺珠, 陈旭娟, 储佳倩. 文化符号转译视角下安庆地域红色文创产品设计研究[J]. 安徽工业大学学报社会科学版, 2024, 41(2): 37-42. DOI: 10.3969/j.issn.1671-9247.2024.02.009
REN Min, YU Mingzhu, CHEN Xujuan, CHU Jiaqian. Research on the Design of Red Cultural and Creative Products in Anqing Region from the Perspective of Cultural Symbol Translation[J]. Journal of Anhui University of Technology(Social Sciences), 2024, 41(2): 37-42. DOI: 10.3969/j.issn.1671-9247.2024.02.009
Citation: REN Min, YU Mingzhu, CHEN Xujuan, CHU Jiaqian. Research on the Design of Red Cultural and Creative Products in Anqing Region from the Perspective of Cultural Symbol Translation[J]. Journal of Anhui University of Technology(Social Sciences), 2024, 41(2): 37-42. DOI: 10.3969/j.issn.1671-9247.2024.02.009

文化符号转译视角下安庆地域红色文创产品设计研究

Research on the Design of Red Cultural and Creative Products in Anqing Region from the Perspective of Cultural Symbol Translation

  • 摘要: 为了提高地域红色文化的知名度,基于符号学提出地域红色文创设计流程和方法。从语义、语用、语构三个维度解读安庆地域红色文化,构建基于符号学的安庆地域红色文创产品设计转译模型。首先,从语义维度梳理安庆地域红色文化资源中显性与隐性的关系;其次从语用维度利用DEMATEL模型完成红色文化资源的筛选,并结合用户需求,提炼设计符号;最后从语构维度运用整体解构+局部重构的设计方法完成设计实践,实现“文化符号解读”“文化符号提取”“文化符号转译”的设计过程。通过对安庆红色物件、红色建筑等元素的解读,进行地域红色文化创意实践,验证了红色文创产品设计流程的可行性,为地域红色文创的设计和开发提供拓展思路。

     

    Abstract: In order to improve the popularity of regional red culture, this paper puts forward the process and method of regional red cultural and creative design based on semiotics. This paper interprets Anqing regional red culture from three dimensions of semantics, pragmatics and structure, and constructs a design and translation model of Anqing regional red cultural and creative products based on semiotics. Firstly, the relationship between explicit and recessive in Anqing regional red cultural resources is sorted out from the semantic dimension. Secondly, from the pragmatic dimension, DEMATEL model is used to complete the screening of red cultural resources, and the design symbols are refined according to the needs of users. Finally, from the linguistic dimension, the design method of overall deconstruction + local reconstruction is applied to complete the design practice, and the design process of "interpretation of cultural symbols", "extraction of cultural symbols" and "translation of cultural symbols" is realized. Taking the design of Anqing regional red cultural and creative products as an example, through the interpretation of Anqing red objects, red buildings and other elements, the regional red culture and innovation practice was carried out to verify the feasibility of the design process of red cultural and creative products, and to provide ideas for the design and development of regional red cultural and creative products.

     

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