Abstract: The discourse of college counselors shows positive trend in the epoch of discourse content, communicative interaction and mediumized discourse field. And in the same time, there are some practical problems, such as their discourse lack of effectiveness and appeal etc. “Xi-style language” has three characteristics: good at quoting scriptures, using common proverbs and vivid metaphors, which reflect the ideological, practical and lively nature of discourse, providing a reference template for innovative discourse in ideological and political education for college counselors. The counselors should make great efforts to read and know the world, perceive their work objects and improve their wisdom in practice to promote the innovation of their discourse.