Abstract: This paper attempts to find a suitable path for the inheritance and development of Jinzhai red culture under the fan economy format. By adopting the qualitative research method, firstly, this paper sorts out the relevant concepts of fan economy, and obtains the characteristics and advantages of the fan economy era. Secondly, this paper analyzes the development status of Jinzhai red culture under the fan economy format, and uses the case analysis method to analyze the characteristics of online dramas to grasp the characteristics of the fan economy era and achieve good development. Thirdly, the overall analysis of the above content summarizes the path that is conducive to the inheritance and development of Jinzhai red culture under the fan economy format. With the help of the influence and development trend of the fan economy era, grasp the characteristics of the “fan” group, combined with the preferences and needs of the “fan” group, take a reasonable path to actively guide the “fans” to inherit and protect the red culture of Jinzhai.