Abstract: As an important battlefield for the dissemination of Marxism, universities are an effective field for realizing the localization, modernization, and popularization of Marxism in China. With the advent of economic globalization, cultural diversity, social informatization, and world multipolarity, the dissemination of Marxism has entered a more complex interpretive context. To consolidate the guiding position of Marxism in the ideological field and promote the theoretical innovation and high value of Marxism, universities should optimize the top-level design of Marxist publicity, explore the keeping pace with the times in dissemination content, activate the dissemination network of Marxism, and enhance the participation of students as the main body.