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从“自娱自乐”到“出征江湖”:对“饭圈”现状的反思

From “Self-entertainment” to “Social Participation”: The Reflection on the Current Situation of “Fan Group”

  • 摘要: 随着移动互联网的飞速发展,传统的粉丝群体已蜕变为具备完善组织架构的“饭圈”。摆脱孤独感、对身份认同的需求以及资本和技术的助推造就“饭圈”的流行。近年来“饭圈”呈现出从自娱自乐到出征江湖的显著转变,引发大众普遍关注。由于“饭圈”式语言流行带来的思维浅薄化、拟政治化倾向导致冲突频发以及粉丝自我赋权等因素,在“饭圈”中发生诸多触碰公序良俗的事件。为有效引导“饭圈”青年、防范潜在失范行为,需要采取开放包容和正面引导、嵌入偶像实施双向宣教以及监管资本和传播主流等措施。

     

    Abstract: With the rapid development of mobile Internet era, the traditional fans have transformed into “fan group” with perfect organizational structure. Getting rid of loneliness, the need of identity and the impetus of capital and technology lead to the popularity of “fan group”. In recent years, the “fan group” has shown a significant transformation from self-entertainment internally to participation in society which has aroused public concern. Due to factors such as shallow thinking caused by the popularity of “fan group” language, frequent conflicts caused by quasi politicization, self-empowerment of fans “fan group” exposes many incidents that touch public order and good customs. In order to effectively guide the youth and prevent potential anomie behaviors, it is necessary to be open and tolerant, guide fans positively, implement education on both sides by embedding idols, regulate capital and disseminate mainstream ideas.

     

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