Abstract: The theory of interactive ritual chain holds that interactive rituals achieve group unity, individual emotional energy gathering, and social relationship symbol formation through situational construction. University ceremonial activities can enhance students’ collective identification with ceremonial culture through interactive rituals. Currently, there are problems such as weakened situational atmosphere, hierarchical educational interaction, and lack of group symbols in ritual education activities. Universities should create a situational atmosphere and gather emotional energy, focus on marginalized groups, weaken interactive stratification, and create group symbols to guide value identification.