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论思想政治教育话语的数字环境传播

On the Digital Environment Communication of Ideological and Political Education Discourse

  • 摘要: 数字环境的思想政治教育话语传播仍然是实践发展的产物,以数字化符号为主导载体并以社会舆论扩大话语辐射为常态是其主要特征。思想政治教育话语在数字环境中传播的现实境遇关涉数字鸿沟与话语传播速度、主体媒介素养与话语传播深度、主体话语权威与话语传播信度、舆论干扰与话语传播难度等系列关系的协调。提升话语传播主体的话语权威与媒介驾驭能力、完善话语信息推送机制与严格话语传播平台监督管理、加强话语传播场域的舆论引导等,是优化思想政治教育话语数字环境传播的主要路向。

     

    Abstract: The dissemination of ideological and political education discourse in the digital environment is still a product of practical development, with digital symbols as the dominant carrier and social public opinion as the norm to expand discourse radiation as its main feature. The reality of the dissemination of ideological and political education discourse in the digital environment involves the coordination of a series of relationships, including the digital divide and the speed of discourse dissemination, the subject’s media literacy and the depth of discourse dissemination, the authority of subject discourse and the credibility of discourse dissemination, public opinion interference and the difficulty of discourse dissemination. Enhancing the discourse authority and media control ability of the discourse dissemination subject, improving the discourse information push mechanism and strict supervision and management of discourse dissemination platforms, and strengthening public opinion guidance in the discourse dissemination field are the main directions for optimizing the digital environment of ideological and political education discourse dissemination.

     

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