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新时代地方大学出版社高校教材出版的现实困境与发展进路

The Realistic Dilemma and Development Path of University Textbook Publishing for Local University Press in the New Times

  • 摘要: 地方大学出版社是我国大学出版社群体里一支重要力量,在高校教材建设与教材出版中存在明显的劣势。新时代地方大学出版社在高校教材出版中面临内容品质、融合创新、人才队伍、营销效率等方面的现实困境。地方大学出版社提升高校教材出版质量,应加强顶层设计,做好统筹规划;稳定教材出版队伍,加强教材出版专业化;加强研发力量,挖掘作者资源;开发新形态教材,构建课程融合出版;加强课程培训,提供增值服务。

     

    Abstract: Local university publishing houses are an important publishing force in the group of university publishing houses in China, but they have obvious disadvantages in the construction and publication of university textbooks. Local university publishing houses in the new era face practical challenges in the publication of university textbooks, such as content quality, integration and innovation, talent pool, and marketing efficiency etc. Local university publishers should enhance the quality of textbook publishing in universities by strengthening top-level design and making comprehensive planning, stabilize the textbook publishing team and strengthen the professionalization of textbook publishing, strengthen R&D capabilities and tap into author resources, developing new forms of textbooks and constructing integrated publishing of courses, strengthen course training and provide value-added services.

     

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