Abstract: The formation of the people's position of Xi Jinping's cultural thought has a clear context, which is the inheritance and development of the people's position of the Marxist cultural theory, the creation and transformation of the excellent traditional Chinese culture, and the summary of the centennial experience of the people's position of the cultural view of the Communist Party of China. Xi Jinping's cultural thought perspective insists that the fruits of development are shared by the people, responding to the questions of the purpose, driving force and purport of cultural construction. To continuously highlight the people's position of Xi Jinping's cultural thought, it is necessary to enhance the people's cultural ability, enhance the internal power of the subject, develop the socialist culture, improve the people's cultural well-being, improve the system and organization construction, and protect the people's cultural rights and interests.