Abstract: In the era of artificial intelligence, intelligent algorithms are subtly influencing the ideological and value systems of college students. Within the new environment shaped by algorithmic technology, the cultivation of students' values faces challenges such as the weakening of educators' dominant role due to a "audience-centered" approach, the decline in guidance quality caused by "information cocoons," and the erosion of mainstream ideological dissemination advantages by "platform prioritization." To address this, fostering high-quality development in students' value cultivation requires deep integration with intelligent algorithms, using mainstream values to guide algorithmic design, employing legal measures to regulate algorithmic operations, and cultivating students' algorithm literacy through education and guidance.