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基于KJ-AHP法的老年人打车数字界面设计研究

Research on Digital Interface Design of Elderly Taxi Based on KJ-AHP Method

  • 摘要: 随着人口老龄化加剧,老年人对打车类数字服务的需求日益增长,但常遇界面复杂、操作烦琐等问题。为提升老年用户的使用体验,研究以简化界面功能与交互流程为核心,通过问卷与访谈收集老年用户需求,采用KJ法进行分类整理,并结合AHP法构建需求层次模型,明确各项需求的优先级,完成原型设计,并通过可用性测试评估界面方案的使用效果。最终构建了老年人打车数字界面的用户需求模型,提升操作便捷性和用户满意度。

     

    Abstract: With the intensification of population aging, the demand for digital taxi-hailing services among the elderly is increasing, but they often encounter problems such as complex interfaces and cumbersome operations. To enhance the user experience of elderly users, this research focuses on simplifying interface functions and interaction processes. Through questionnaires and interviews, the needs of elderly users were collected. The KJ method was used for classification and organization, and the AHP method was combined to construct a demand hierarchy model to clarify the priority of each demand. Prototype design was completed, and the usability test was conducted to evaluate the usage effect of the interface solution. Ultimately, a user demand model for the digital interface of elderly taxi-hailing was constructed, improving the convenience of operation and user satisfaction.

     

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