Abstract: Innovation and entrepreneurship education has become a new growth point and breakthrough in the reform of higher education. To fully stimulate university students' enthusiasm for innovation and entrepreneurship and establish a long-term mechanism for the in-depth integration of the four chains, namely curriculum chain, talent chain, industrial chain and innovation chain, universities can adopt the "Three-Anchors" promotion model for innovation and entrepreneurship education. The model consists of three parts: academic anchor improvement based on "curriculum, association and competition" to consolidate academic foundation; innovation anchor improvement driven by projects and teams to strengthen innovation capacity; and career anchor improvement realized relying on the "Triple Helix" entrepreneurial ecosystem. Guided by innovation and entrepreneurship projects, led by professional competitions and supported by club activities, this model helps students expand their professional literacy, engage in social practice, and comprehensively cultivate their innovation and entrepreneurship capabilities.