Abstract:
Against the backdrop of iterative upgrading of digital technologies, the educational model that integrates red culture into ideological and political theory courses driven by data elements still faces multiple practical shortcomings in the data supply chain, communication chain, and demand chain. In response, multi-path coordinated efforts can be made. In terms of data supply, it is necessary to strictly control data quality and optimize the red resource system. In terms of data dissemination, it is necessary to build a three-dimensional dissemination matrix and continue the red gene. In terms of data demand, it is necessary to strengthen value guidance and enhance students' media literacy. Multi-dimensional collaborative paths shall fuel the digital shift of ideological and political teaching, refine the red culture education system, and enhance the actual educational outcomes of college ideological and political courses in the New Era.