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人工智能在战略管理课程教学中的应用研究

Research on the Application of Artificial Intelligence in the Teaching of Strategic Management

  • 摘要: 在“人工智能+”与教育数字化改革背景下,传统战略管理课程存在教学内容固化、实践场景缺失、思维训练不足等弊端,难以满足动态商业环境下的人才培养需求。本文梳理人工智能赋能战略管理教学的四类应用形态,结合多校实践案例总结当下应用现状,从技术、数据、教学三个维度剖析智能教学面临的挑战。据此,从技术升级、数据治理、资源创新、师资转型四方面提出系统性优化策略,构建人机协同教学体系。研究旨在破解课程教学困境,推动人工智能与专业教学深度融合,为复合型经管人才培养提供参考。

     

    Abstract: Against the backdrop of the "Artificial Intelligence+" initiative and educational digital reform, traditional strategic management courses suffer from rigid teaching content, insufficient practical scenarios and inadequate thinking training, which fail to meet the talent cultivation demands of the dynamic business environment. This paper sorts out four application forms of artificial intelligence empowering strategic management teaching, summarizes the current application status based on practical cases of multiple universities, and analyzes the challenges of intelligent teaching from three dimensions of technology, data and teaching. Accordingly, it proposes systematic optimization strategies from technological upgrading, data governance, resource innovation and teacher role transformation to construct a human-machine collaborative teaching system. The research aims to solve the problems of course teaching, promote the in-depth integration of artificial intelligence and professional teaching, and provide references for teaching reform of compound economic and management talent cultivation.

     

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