Abstract: Both opportunities and challenges are provided by new media for mroal education in colleges and universities. It is necessary for this education to update actively its concept in sticking to the principles of overall education, one factor domination and all-inclusive method and consistency of value orientation between moral education and social integration, and adapt iniatiatively to the new media communication laws in the practice of moral education for the realization of its optimization objectives and the promotion of comprehensive and healthy development for students.