Abstract: Academic discipline building is a significant work of regularity and systematism for colleges and universities. However, under the context that micro media on cell phone is prevailing, the task is facing new challenges. After investigating 363 students through questionnaire, it has been found that college students rely too much on micro media on their cell phones, which impacted academic building in a negative way on the whole. It is advisable to take effective actions to enhance the education of guidance and improve the academic discipline building.