Abstract: The theory of Kansei Engineering is introduced to the design of industrial robot, and the perception of product is transformed into the characteristics of concrete design elements by Kansei Engineering. Through the research on the appearance of famous brand industrial robot at home and abroad, the design elements are extracted from "feeling", "perception" and "association" by semantic classification method and KJ method, and the product semantic space is formed, and applied to industrial robot design, which can provide a reference method for industrial robot modeling design.