Abstract:
Traditional festival customs contain rich connotation of moral education, which coincides with the content of ideological and political education in colleges and universities. Teachers of ideological and political education in colleges and universities should follow the principles such as typicality, compatibility and innovation, and organize students to participate in a variety of practical activities both at home and abroad, with the theme of traditional festivals so as to achieve dual purpose of enhancing the teaching effect of ideological and political education in colleges and universities and educating excellent traditional culture.