Abstract: With the emergence of the Internet, microfilms have become one of the most important cultural forms in today's Internet environment. More and more industries and companies have used this medium to build their brand image. The microfilms have problems such as uneven production levels, "de-depth" of content, lack of value, and excessive commercialization. We should adhere to the mainstream values of "content is king", adhere to the unity of commercialism and artistry, and strive to explore a path suitable for the development of microfilm production.