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徐基宏. 马鞍山李白文化旅游资源开发探讨[J]. 安徽工业大学学报社会科学版, 2017, 34(5): 48-49,52. DOI: 10.3969/j.issn.1671-9247.2017.05.013
引用本文: 徐基宏. 马鞍山李白文化旅游资源开发探讨[J]. 安徽工业大学学报社会科学版, 2017, 34(5): 48-49,52. DOI: 10.3969/j.issn.1671-9247.2017.05.013
XU Ji-hong. The Development of Li Bai's Culture Tourism Resources in Ma'anshan[J]. Journal of Anhui University of Technology(Social Sciences), 2017, 34(5): 48-49,52. DOI: 10.3969/j.issn.1671-9247.2017.05.013
Citation: XU Ji-hong. The Development of Li Bai's Culture Tourism Resources in Ma'anshan[J]. Journal of Anhui University of Technology(Social Sciences), 2017, 34(5): 48-49,52. DOI: 10.3969/j.issn.1671-9247.2017.05.013

马鞍山李白文化旅游资源开发探讨

The Development of Li Bai's Culture Tourism Resources in Ma'anshan

  • 摘要: 当前,马鞍山李白文化旅游资源开发方面存在着开发应用程度低、物化形态呈现少、文化旅游产品单一及宣传力度不够等问题。推动马鞍山文化旅游产业的发展,应开展李白文化旅游资源整理、登记工作,在物化的基础上构建真实的李白文化场景,开发形式多样的旅游产品,打造李白文化旅游品牌,设计旅游形象,强化宣传营销。

     

    Abstract: Currently, there exist some problems in Li Bai's cultural tourism resources development, such as not fully developed and presented to tourists, only a few tourism products and lack of publicity. To promote the development of Ma'anshan tourism, we should actively carry out the work of Li Bai's cultural tourism resources, develop a variety of tourism products, and create Li Bai's cultural tourism brands to popularize the cultural tourism images of the country in the world.

     

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