Abstract: In order to grasp the discourse power and leadership of the network public sentiment in university, we should carry out the analysis and guidance of network public opinion. The University Internet public sentiment has spontaneous formations, diversified contents and spreading, and unpredictable evolution. According to the main body, targets, the internal logic, the law of guidance, the guidance has a practical feasibility. Therefore, we should use the philosophical thinking to analyze the dialectical unity relation of the existence, the stand, choice of means and value goals to improve the overall level of the guidance work.