Abstract: With the advent of the new economic era of "Big Data and Big Logistics", e-commerce industry is developing rapidly, promoting the optimization and upgrading of offline logistics. Logistics enterprises should rely on the Internet to integrate into the logistics of e-commerce to improve themselves. Logistics technology intellectualization has become a solid foundation for the integration of supply chain. E-commerce should develop towards OTO. "Hey shop" is the latest development form of network platform sales. The integration of traditional consumption channels has a huge space, and the development of Internet technology has greatly promoted the integration of supply chain.