Abstract: The specialization of college counselors refers to the process that college counselors develop from ordinary profession to specialized profession, while professionalization is the standardization and institutionalization of their post work. Colleges and Universities should change their concepts, construct the concepts of specialization and professionalization of college counselors, establish and improve the specialization and professionalization management system of college counselors, innovate the ways and means of the construction of college counselors team and increase the support of people, money, and materials needed for the construction of college counselors team.