Abstract: Ideological & political education and innovative & entrepreneurship education are the inevitable requirement for the economic and social development of contemporary China, whose aim is to cultivate innovative talents with firm socialist ideals and beliefs. Therefore, colleges and universities need to deepen the reform of curriculum system, achieve curriculum integration, build a "double-qualified" teaching team with the background of ideological & political education and innovative & entrepreneurship education, and improve the integration degree between ideological & political education and innovative & entrepreneurship education by using new media platform.