基于用户参与层级模型的互联网企业价值评估

方晓成; 王永春

doi:10.3969/j.issn.1671-9247.2019.03.014

方晓成, 王永春. 基于用户参与层级模型的互联网企业价值评估[J]. 安徽工业大学学报社会科学版, 2019, 36(3): 55-57,68. DOI: 10.3969/j.issn.1671-9247.2019.03.014

引用本文:

方晓成, 王永春. 基于用户参与层级模型的互联网企业价值评估[J]. 安徽工业大学学报社会科学版, 2019, 36(3): 55-57,68. DOI: 10.3969/j.issn.1671-9247.2019.03.014

FANG Xiao-cheng, WANG Yong-chun. Value Evaluation of Internet Enterprises Based on the Hierarchy of User Engagement[J]. Journal of Anhui University of Technology（Social Sciences）, 2019, 36(3): 55-57,68. DOI: 10.3969/j.issn.1671-9247.2019.03.014

Citation:

FANG Xiao-cheng, WANG Yong-chun. Value Evaluation of Internet Enterprises Based on the Hierarchy of User Engagement[J]. Journal of Anhui University of Technology（Social Sciences）, 2019, 36(3): 55-57,68. DOI: 10.3969/j.issn.1671-9247.2019.03.014

基于用户参与层级模型的互联网企业价值评估

Value Evaluation of Internet Enterprises Based on the Hierarchy of User Engagement

摘要

摘要: 以用户参与层级模型为理论依据，从用户数量预计、留存率、营销费用三个方面对以用户为基础的价值评估模型进行改进；并以某互联网企业为案例，说明评估过程。

Abstract: Based on the theory of hierarchy of user engagement, this paper improves the user-based value evaluation model from three aspects:estimating number of users, retention rate and marketing expenses. Then an Internet enterprise is adopted as a case to illustrate the evaluation process.

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