Abstract: According to Baidu Search Index 2016-2019, this paper studies and analyzes the spatial and temporal distribution and crowd attributes of network attention in different ports of Caishiji scenic spot in Ma'anshan, so as to provide big data reference for its establishment of 5A level scenic spot. Results show that:first, the monthly attention of Caishiji is "bimodal" and the mobile terminal shows an obvious performance; second, its weekly attention shows that the attention degree is low on weekdays and high on weekends; third, from 2017 to 2019, the attention before and after the "May 1st"contributes to a "single peak", and in 2019, the attention degree increases significantly due to the implementation of the policy of free opening to local people; fourth, the searching space is mainly distributed around Ma'anshan and Yangtze River Delta; fifth, the ages of people who searched range from 30 to 49 years old. Therefore, it is suggested that Caishiji scenic spot should further analyze the characteristics of the main tourist market, speed up the construction of intelligent tourism, improve the marketing service and multi format construction, and increase the training and introduction of professional talents.