Abstract: As one of the important measures of “Rural Revitalization Strategies”, rural tourism is helpful to spread rural culture and promote the sustainable development of rural areas. Therefore, it is necessary to introduce the idea and method of service design to promote the transformation of service content, build a systematic service framework and provide diversified design. In addition, innovations should be made in the system integration of product to service transformation, the deepening construction of intelligent tourism to improve the service convenience and the improvement of service contact point to promote the in-depth experience design, so as to promote the upgrading and transformation of traditional rural tourism and achieve sustainable development of rural tourism with Chinese characteristics.