Abstract: The online shopping experience of consumers is highly related to the performance factors of the recommendation system. Empirical research shows that the degree of humanization,intelligence and reliability of the recommendation system can affect the utilitarian experience, emotional experience and related experience of online shopping; the rich resource of the recommendation system is positively related to the utilitarian experience and emotional experience of online shopping, but has nothing to do with the related experience of customers.Marketing personnel can grasp the performance factors of the recommendation system as a whole,adjust and improve the key performance of the system to effectively improve the online shopping experience of customers.