Abstract: In the internet age, knowledge payment has gradually become a new information exchange mode. Taking 837 undergraduates in Anhui University of Technology as the research object, this paper investigates the status quo of internet knowledge payment of college students, analyzes the behavior habits and consumption feelings of college students using knowledge payment with the help of statistical model, discusses the group characteristics of university students in the choice of knowledge payment products, clarifies the attitude and reasons of college students to network knowledge payment, and guide college students to purchase knowledge payment products reasonably.