Abstract: From the perspective of “tourism +”, it's of great significance to promote the innovation and integration of local culture and tourism by taking Li Bai's poetry as research direction, enhancing the cultural influence of Li Bai's poetry through shaping Li Bai's animation brand, and building a Li Bai's poetry culture animation tourism industry integrating Li Bai's poetry research, animation industry innovation, animation peripheral production and creation, and tourism promotion. The brand building of Li Bai culture animation can be carried out from three aspects: brand connotation, communication path and tourism industrialization.