Abstract: Hui culture has special regional cultural characteristics and is an important part of Chinese culture. Under the background of the new era, this paper focuses on the optimization of the international communication strategy of Hui culture from the aspects of strengthening the cultural confidence of the international communication of Hui culture, excavating the materials of Hui culture, paying attention to the cultivation of Hui culture translation talents, optimizing the international communication team of Hui culture, so as to give better play to the influence of Hui culture.