Abstract: In the teaching practice of commodity packaging design course, the product outer packaging design project is used as the driving force to promote students' ability development with the skill requirements of Module 3 (packaging design) of the World Cup graphic design competition, and to promote course innovation with appearance patent application. A virtuous cycle system is formed through the integration of course learning with project tasks; learning ability with skill competitions; learning results with patent applications; and the transformation of results and then service to enterprises.