Abstract: The excellent traditional Chinese culture has a long history, and its ideas, humanistic spirit and moral norms are the core of the Chinese nation's thought and spirit. In recent years, due to the absence of education function of traditional culture, some college students have weak moral concepts, lack the sense of social responsibility as well as noble moral pursuit. We should give full play to the role of excellent traditional Chinese moral culture in cultivating college students' moral quality, forge their self-discipline, improve their interpersonal relations and promote their healthy growth.