Abstract: Presently, firmly grasping the discourse power of ideology holds significant strategic importance. Mainstream ideological discourse, as a core variable of ideological discourse power, innovation and development is crucial for firmly holding this power. Against this backdrop, the unique style and charm exhibited in Xi Jinping’s discourse offer numerous insights for the innovation of mainstream ideological discourse. This holds substantial value in exploring innovative approaches to mainstream ideological discourse, endowing it with emotions, roots, and spirit, thereby effectively promoting the innovative development of mainstream ideological discourse.