Abstract: From 1990's to the present, the practice teaching of the major Marketing in colleges and universities of China can be divided into three stages of the initial, development and upgrading. With the development of the practice teaching, a large number of research achievements can be found in the mode, content and main aspects, in which the enlightenment is given as:for the enhance of the talent core competence of the Marketing, it is necessary to make scientifically and systematically aware of the practice teaching system, strengthen the cultivation of the abilities to innovation and entrepreneurship and explore further the approach to the running school openly and order-training talent cultivation mode.