Abstract: It is indicated in the research, by selecting 53 family hotels in Hongcun Village with stratified sampling and systematic sampling and taking as sample the network reviews from the net QUNAR in the use of R0ST CM6 Content Mining Software and Nvivo 10 Qualitative Analysis Software, on the course and result of tourist experience in family hotels from perspective of emotional tendency, experiential factors and tourist perception that their positive emotion is the highest at the family hotels located outside of the spots while the negative one the highest at the hotels outside of tourist line but inside the spots, and their experience is mainly focused on soft service, hotel environment, facilities, catering quality, style and characteristics, and geographical position. And family hotels makes actively influence on the recognition to tourism destination.